Pinnacle Sports announced a partnership with the Danish organization North in 2019 for a term of 1.5 years. However, North has stopped operating since 2021 because of several reasons. Among the top reasons, the COVID-19 pandemic stopped most gaming activity for more than a year, and investors started to hold on to money. As a result, a lack of investment has caused the firm to halt its operations, and most Esports fans hope the halt is only temporary. Before the current partnership, the Danish organization North was sponsored by GG. Bet, which ended in 2019. Another prior sponsor for North was Adidas, but the organization chose to replace them as well. Some of North’s other current official sponsors and partners include SteelSeries, Shark Gaming, and corporate giants Capgemini. North’s prominent competing members consisted of players from Denmark and Sweden.
North is a global gaming competing team that wrapped up trophies and prizes in Counter-Strike and other top sporting events. North is based in Denmark in Europe and is founded by one of Denmark’s most famous European clubs, FC Kobenhavn and Nordisk. North gained prominence with several wins in 2017 and has since established itself as Denmark’s leading CS: GO team. So far, the team has won over 1 million Euros in a little over three years of gaming (and that’s not including sponsorships) in competitions such as DreamHack Open, GG Bet Ice Challenge, Esports Championship Series, ELeague, ESL Pro, and more. Some of the team members included in the main roster are Grux, Gade, Lekr0, Kristou, Cajunb, MSL, and Jumpy. In addition, optic gaming has poached several key players from the North since 2017 and built a massive fan following on their own with the same CS players acquired from North.
Pinnacle Sports is a gaming organization based out of Curacao with more than 20 years of experience in the gaming, betting, and entertainment industry. Pinnacle Sports offers betting services to punters across the globe in the form of a sportsbook, live casinos, live virtual sports, live Esports, live center, and ample betting resources. Punters gain access to over 40 different sporting events, with each sport home to multiple betting markets, giving punters more than thousands of opportunities to bet on other outcomes. For example, punters can make wagers on games in the Premier League and the J-League while operating outside Malaysia. In addition, online casino players can place bets on several online versions of casino games such as poker, blackjack, baccarat, etc. Punters also can use one of several popular currencies to transact with Pinnacle Sports, which makes Pinnacle a popular option among punters across the globe. Punters can make wagers in Yuan, Yen, USD, GBP, Rand, Rupee, and more through internet banking, direct bank transfer, debit transfer, credit transfer, etc.
Counter-Strike is one of the most popular for multi-players that’s been around for more than two decades. The earliest computer gamers played Counter-Strike on some of Window’s earliest systems. The earliest version was CS, followed by CS: CZ, then CS: Source, and the current version of the game, CS: GO. All games have a basic premise of terrorists and counter-terrorists trying to outdo each other by planting/diffusing a bomb, rescuing hostages, or eliminating the opposing team across different maps. CS is one of the most influential FPS games of the century that has shaped how most other games have been developed. As a result, Counter-Strike has a massive fan following and some of the highest prize winnings for competitive gaming contests.
North Partners With Pinnacle
North announced a partnership with Pinnacle Sports, which makes Pinnacle the new sponsors of North. Based on the partnership agreement signed between North and Pinnacle, Pinnacle holds the right to work with North on releasing premium content. Pinnacle Sports will also sponsor North and, in turn, receive advertising through jersey sponsorship during tournaments and events. The total years of the contract are one and a half years and were signed in July 2019. The partnership announces Pinnacle’s foray into Esports sponsorships as an investor. Esports betting is a fast-growing market, and Pinnacle Sports was one of the earliest Esports gaming and betting providers giving punters the option to bet on classic titles such as FIFA, Fortnite, CS: GO, League of Legends, Defence of the Ancients, etc. The partnership with North helped Pinnacle tap into the Esports betting market, particularly the Counter-Strike gaming fanbase.